A move by the British Cheese Board to encourage children to eat cheese after sugary snacks has been slammed by Britain’s dental health experts.
The cheese association says it is looking to "encourage children" to consume a small portion of hard cheese after eating a sugary snack or drink.
But the British Dental Health Foundation has hit out at the advice, which it says has been made without the group’s support.
BDHF chief executive Dr Nigel Carter commented: "We are disappointed that this information was released despite the Foundation's opposition."
"We have enjoyed working with the British Cheese Board on past National Smile Month campaigns and find it regrettable that this has occurred."
A spokesperson for the BDHF said: "The Foundation clearly advises children and the public as a whole to limit their consumption of sugary food and drinks, which can cause tooth decay ."
"Though alkaline cheese is suggested to help restore the mouth's acidic balance after eating, easing risk of erosion and decay, the Foundation also advise moderation in its consumption due to salt and fat content."
They added: "At no time did the Foundation agree to the release from the British Cheese Board, which was wholly inappropriate in the context of promoting good oral healthcare ."
